Sketch of the Day 7-27

OK so for today’s sketch, I decided to try my hand at a quick Minnesota Vikings football team re-brand. Every time I see them on the news it’s like a gigantic facepalm. Long story short, they’re overdue for a refresh. I wanted to update the colors slightly to make them grittier as well as update the wordmark with new, cleaner typography. I figured they needed some kind of new symbol to represent themselves other than a blonde viking with braids.. So I did a little research an found this Norse viking symbol, the “Valknut“. Original brand on the left, rebrand on the right.