Graphic Design I: Text + Image

This past semes­ter, I took a course enti­tled Graph­ic Design I: Text and Image. This class is the first of 4 graph­ic design class­es that we must take to com­plete our major. In this class we worked with clients to help cre­ate brand­ing and pro­mo­tion­al mate­r­i­al for dif­fer­ent events and pro­grams. We also learned more about the print­ing process, specif­i­cal­ly set­ting up files for com­mer­cial off­set print­ing. We com­plet­ed 4 major projects, each of which are explained in detail below with images of the final prod­uct as well as a large gallery of process work at the end of the post.

Project 1: College of Design Banner

Our first project was a quick, 2-week project where we worked in groups to cre­ate ideas for a large ban­ner to help brand the Col­lege of Design build­ings. The ban­ner had to rep­re­sent the dif­fer­ent depart­ments in the col­lege, rang­ing in every­thing from land­scape archi­tec­ture to fash­ion and graph­ic design.

For my ban­ner idea, (seen on the left) I want­ed to illus­trate the process and vari­ety of design. I chose to do this using a hand-drawn sketch with dif­fer­ent pat­terns cre­at­ing a val­ue gra­da­tion. The pat­terns ref­er­ence the dif­fer­ent design tools and prin­ci­ples such as line, form, pat­tern, inter­pen­e­tra­tion, val­ue, simul­ta­ne­ous con­trast, typog­ra­phy, rep­e­ti­tion of shape, etc.

Project 2: Personal Business Card

The sec­ond project we did was based on prepar­ing a file for com­mer­cial off­set print­ing. We were giv­en the oppor­tu­ni­ty to cre­ate our own busi­ness cards. Since I had already spent a sig­nif­i­cant amount of time design­ing my own busi­ness cards, I want­ed to take a dif­fer­ent approach with this project---to try some­thing out­side the box. So I decid­ed I want­ed the cards to form a pat­tern, almost like a game. I end­ed up cre­at­ing a repeat pat­tern with sumi-e style ink­ing. The final prod­uct was two cards, each with a dif­fer­ent front and back that could be flipped and reversed to cre­ate a pat­tern.

Project 3: Beyond Peacocks & Paisleys

Our third project was to cre­ate pro­mo­tion­al mate­ri­als for a show at the Gold­stein Muse­um enti­tled “Beyond Pea­cocks & Pais­leys”, a show based on tex­tiles from south­east Asia. We were giv­en pho­tographs of some of the fab­rics and were assigned to cre­ate mate­ri­als to help pro­mote the show includ­ing a ban­ner, a poster, a sam­ple text pan­el, a post­card, and a book­mark. The show was meant to show peo­ple a dif­fer­ent side of south­east Asian tex­tiles that they maybe hadn’t thought about before, and how the pro­duc­tion of these tex­tiles have real­ly impact­ed cloth­ing man­u­fac­tur­ing in the US. So my con­cept was that the show was ‘unrav­el­ing’ the myth of what peo­ple believed south Asian tex­tiles were all about. To do this, I scanned strings and com­pos­it­ed them with one of the more vibrant images from the show. The final prod­uct is shown above, but make sure you check out the pletho­ra of process work I have in the gallery at the end of this post.

Project 4: Design Minor

Our last project for the semes­ter was to cre­ate an iden­ti­ty and pro­mo­tion­al mate­r­i­al for the new Design Minor from the Col­lege of Design. Our clients men­tioned that they want­ed some­thing kind of funky and fresh. So for my project, I took aspects of the exist­ing Col­lege of Design iden­ti­ty such as col­ors, type­face, shapes, etc. and attempt­ed at putting togeth­or a motif that would apply more uni­ver­sal­ly to each of the depart­ments in the Col­lege of Design (land­scape archi­tec­ture, prod­uct design, graph­ic design, etc.) What I came up with was a sin­gle iso­met­ric cube that I could morph and manip­u­late in shape and col­or to express the vari­ety of pos­si­bil­i­ties that are avail­able through the Design Minor. The iso­met­ric was a per­fect medi­um because it could be inter­pret­ed in dif­fer­ent ways, from graph­ic design and pack­ag­ing, to archi­tec­ture and inte­ri­or design, to retail and mer­chan­dis­ing. It also was rep­re­sen­ta­tive of anoth­er impor­tant aspect of the Design Minor, design think­ing---the idea that a sim­ple cube could be mor­phed into end­less con­fig­u­ra­tions and pos­si­bil­i­ties. This is where the tag line “imag­ine the pos­si­bil­i­ties” came from, to con­vey that idea of lim­it­less solu­tions, but also to get prospec­tive stu­dents think­ing about what they could accom­plish with a design minor. The final deliv­er­ables of the poster, post-card, web­site wire­frame, and advis­ing mate­ri­als are above, but check out the gallery below to see my process work.