The He(art) Show Poster

I recent­ly cre­at­ed an event poster for a client look­ing to pro­mote an art show. This post talks a lit­tle bit about the show, the process, and the fin­ished result.

The Show

The He(art) Show is an event spon­sored by STAND, A Stu­dent Run Anti-Geno­cide Coali­tion, and the stu­dent divi­sion of Geno­cide Inter­ven­tion Net­work, to help spread aware­ness of human rights and geno­cide around the world. It includes art, music, dance, and speak­ers to help give the audi­ence a holis­tic under­stand­ing of the pain and suf­fer­ing that exists---to move peo­ple to act. The event will take place this Fri­day (March 25th, 2011), to learn more check out the event infor­ma­tion.

The Process

First, let me say, that one of the great­est things about work­ing on this project was that the client didn’t have a spe­cif­ic way they want­ed to poster to look---they trust­ed my vision to cre­ate some­thing good---which is always excit­ing for me.

I began putting ideas togeth­er by look at work in the show, at pic­tures of geno­cide, and the kind of work these orga­ni­za­tions were doing. As I was look­ing, I knew that I want­ed some­thing bold and graph­ic, some­thing like screen print­ing, or cut paper---hard edges, angu­lar. I found two pieces that real­ly inspired me, one was illus­tra­tive typog­ra­phy---a fist cre­at­ed by the let­ters in ‘pow­er’.

The oth­er was a piece cre­at­ed by Kei­th Her­ring. Both of these images had the kind of bold, graph­ic aes­thet­ic I was look­ing for.

For imagery, I decid­ed I want­ed to do hands in the air, almost like a mix between an open hand and a fist. I want­ed to con­vey a sense of pow­er, yet soft­ness and com­pas­sion. I stag­gered the arms to cre­ate a more dynam­ic com­po­si­tion, and the neg­a­tive space between the arms helps draw the eyes down to the spon­sor infor­ma­tion. The heart motif is a sim­ple graph­ic that helps peo­ple remem­ber the name of the show, and also helps empha­sis the pur­pose of the show. Last­ly, I added a white bor­der to help com­pen­sate for not print­ing-full bleed---to hide that annoy­ing lit­tle off-cen­ter white bor­der that would’ve been there. Below is the com­plet­ed poster, click to view it full-size.